High ROI: Email marketing generates an average of $38 for every $1 spent, according to a study by Campaign Monitor. Customer acquisition: Email marketing is the third most influential source of information for B2B audiences, after colleague recommendations and...

Social media is a potent tool for building your brand and business. With new tools and features being regularly released across all platforms, social media and digital marketing are more competitive than ever. Managing your business’s social media marketing can easily...

Email marketing is a powerful tool that small businesses can use to connect with their audience, promote their products or services, and grow their customer base. But with so many email marketing software options available, it can be challenging to find the right one...

If you’ve read any of our existing articles you’ll know that we are huge advocates of lead magnets for small businesses. Why? Because they can help you capture potential customers’ contact information and turn them into paying customers. In this article, we’ll cover...

Your small business website can often be the very first touchpoint that someone has with your organisation. This is why it’s incredibly important to maximise the opportunity for engagement from first-time visitors. In this article, we’re going to cover 4 useful tips...

Marketing has evolved over the years and understanding the customer marketing funnel is crucial for small businesses. By developing a comprehensive customer-centric marketing strategy that takes into account the different stages of the funnel, you can optimize your...

Hi there, In today's article, we will be discussing how to optimize your website to increase your chances of receiving more business. Recent studies have shown that customers are more likely to use your website to make purchases rather than visiting your physical...

In this article, we’ll explain 6 key steps you can take to make your website environmentally friendly. By the end of this article you’ll be educated enough on this topic with tips and tricks to help you stay greener, so read on and let’s dive into it! “If the internet...

In this article, we provide recommendations for the best free digital marketing resources available for small businesses and how to use them effectively. Whether you’re a startup or a small business trying to establish your online presence, digital marketing is...