Case Study
CASE STUDY: INSTAGRAM MANAGEMENT
The Quixote House – Building an Audience on Instagram
INTRODUCTION
The Quixote House is a guest house that provides accommodation for pilgrims walking the Camino de Santiago.
It recently opened for its first season and needed to start attracting its target audience before the main season started in a few months.
As a new business, the Quixote House was largely unknown and had only a small audience, consisting mostly of friends and family.
In order to ensure maximum occupancy during the summer months, the guest house needed to quickly build an audience and develop a strong relationship with its target market.
PROBLEM STATEMENT
The Quixote House was facing the challenge of building an audience and establishing its brand in a competitive market.
With only 100 followers on Instagram, consisting mainly of friends and family, and no other digital presence, the guest house was unknown to its target market.
In order to build an audience and create a strong relationship with its target market, the Quixote House needed to develop a social media strategy that would reach a wider audience and increase engagement.
CLIENT FEEDBACK
“Natureza truly excelled in implementing a social media strategy that surpassed all expectations. Within just 5 months, they were able to build an engaged audience of over 1,000 followers, a feat we didn’t anticipate achieving so quickly. This newfound online presence played a pivotal role in successfully promoting our offers, ensuring our first summer season got off to a roaring start.
The positive feedback we received from our friends and customers regarding our marketing activities was overwhelming. People were genuinely impressed with the way our brand was represented online, thanks to Natureza’s careful attention to detail and creative approach. Their efforts not only helped us reach our target audience but also created a sense of authenticity and trust among our followers.”
ANALYSIS
The Quixote House’s current social media presence was limited, with only an Instagram account that had been sporadically posted on without a content strategy.
The account had a low following, reach, and engagement, and was not effectively reaching its target audience.
SOLUTION
In order to address this challenge, we implemented an aggressive Instagram strategy that included daily posting, mixed formats, ideal client avatar engagement, profile optimization, and hashtag usage.
By following this strategy, we aimed to reach a wider audience and increase engagement with the target market.
THE RESULTS
The results of our strategy were significant. In less than 30 days, the Quixote House’s Instagram following grew by 350%, resulting in over 500 followers.
The reach of the account increased by 27,750%, while engagement increased by 12,950%.
The reach for non-followers increased by an impressive 56,350%.
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Following Growth
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Engagement
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Reach For Non-Followers
LESSONS LEARNED
The results of the Quixote House case study demonstrate the importance of a clear content strategy and consistent execution on social media platforms.
The guest house was able to quickly and significantly increase its audience, reach, and engagement by implementing a focused and well-executed social media strategy.
The success of Quixote House’s strategy highlights the impact that social media can have on a business and provides valuable lessons for other businesses looking to grow their online presence.
CONCLUSION
The Quixote House case study is a testament to the power of social media in building an audience and establishing a brand.
By implementing a focused and well-executed strategy, Quixote House was able to quickly increase its audience and reach its target market.
The lessons learned from this case study can be applied to other businesses looking to build an audience and establish a strong relationship with their target market.
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